ART DIRECTION
Nobody Sausage is the living example of the potential for virtual influencers on TikTok. @nobodysausage
“Have fun while creating content, to make your inner child happy. When my inner child is cheerful and excited, I know I’m in the right place.” Kael Cabral
CHALLENGE
Create a cereal for Gen-Zs.
IDEA
Bring a virtual influencer from TikTok and make a TikTok challenge with the collectibles that come inside the cereal. Using the ‘back of the box’ cereal gaming nostalgia.
Nobody Sausage is the living example of the potential for virtual influencers on TikTok. @nobodysausage
“Have fun while creating content, to make your inner child happy. When my inner child is cheerful and excited, I know I’m in the right place.” Kael Cabral
CHALLENGE
Create a cereal for Gen-Zs.
IDEA
Bring a virtual influencer from TikTok and make a TikTok challenge with the collectibles that come inside the cereal. Using the ‘back of the box’ cereal gaming nostalgia.
- Nobody Cereal Branding
- Packaging Design
- Gaming Concept
- Social Media
- OOH
- Shelf Display
- TV ad for launching phase
GAMING CONCEPT
GUERILLA MARKETING
Human sized cereal bowl ball pit. Strategy: create an instagramable and tiktokable scene to viralize the nobody cereal hashtag.
Target: Gen Z
Location: Wynwood Miami