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<channel>
	<title>Reyna Penhos</title>
	<link>https://reynapenhos.com</link>
	<description>Reyna Penhos</description>
	<pubDate>Thu, 11 May 2023 04:44:51 +0000</pubDate>
	<generator>https://reynapenhos.com</generator>
	<language>en</language>
	
		
	<item>
		<title>CHANEL BOOK</title>
				
		<link>https://reynapenhos.com/CHANEL-BOOK</link>

		<pubDate>Tue, 09 May 2023 18:50:34 +0000</pubDate>

		<dc:creator>Reyna Penhos</dc:creator>

		<guid isPermaLink="true">https://reynapenhos.com/CHANEL-BOOK</guid>

		<description>



	CHANEL
	︎



	EDITORIAL DESIGN
“A rebel at heart, a woman who freed herself to become the woman she wanted to be.”
A legend in her own time.
GOALS
Establish a voice for typographic expressionOrganize  large amounts of type in the context of a multi-page document&#38;nbsp;Visual representation of Coco Chanel&#38;nbsp;
Everybody knows about Coco Chanel’s iconic designs — from the Gabrielle bag to the Double C earrings to the J12 watch — but do you know the story of the fascinating woman behind them?Combining elements of her life and work, I crafted this immersive book that tells her story that is inspired by her timeless design aesthetic and modern touches.
	
While creating my moodboard, I decided to go through modernism culture and style, designers of the era of Modernism had strict, structured grid system with emphasis on negative space, just as important was the use of clean sans-serif type. The idea was to create strong graphics that were against commercialism, greed and cheapness. 

REBELIOUS
INDEPENDENT
FEARLESS
LEGEND

︎︎︎ Choice of typefaces
 ︎︎︎ Grid and layout planning︎︎︎ Information structure outlining︎︎︎ Typographic hierarchy
︎︎︎ Color Scheme︎︎︎ Cover, table of contents, content pages, chapter dividers, page numbers.&#38;nbsp;


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&#60;img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/ab2b81b3d1aaec191588fa21f91d648a38bd931735652ab21fb004b1eb8d5d54/chanel-mockup-47.jpg" data-mid="178429963" border="0"  src="https://freight.cargo.site/w/1000/i/ab2b81b3d1aaec191588fa21f91d648a38bd931735652ab21fb004b1eb8d5d54/chanel-mockup-47.jpg" /&#62;
&#60;img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/6983f3ddca1285d06fbe28957b128d26f8936fef191da5fc74610400bf8a91db/chanel-mockup-49.jpg" data-mid="178429964" border="0"  src="https://freight.cargo.site/w/1000/i/6983f3ddca1285d06fbe28957b128d26f8936fef191da5fc74610400bf8a91db/chanel-mockup-49.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>VOLVO SKYE</title>
				
		<link>https://reynapenhos.com/VOLVO-SKYE</link>

		<pubDate>Thu, 11 May 2023 04:41:39 +0000</pubDate>

		<dc:creator>Reyna Penhos</dc:creator>

		<guid isPermaLink="true">https://reynapenhos.com/VOLVO-SKYE</guid>

		<description>


	VOLVO SKYE

	︎



	Future Lions 2023

THE BRIEFSince its founding, Volvo has been a brand that has put people first. They have made it their mission to make life safer, easier and better for everyone.
In 2023, we are asking young people to protect what is most important about our home planet – life itself. How can we pioneer the use of technology to protect people and make them feel safe? 

INSIGHTMany city bikers don’t wear helmets, due to cost, convenience, or aesthetics.

	“helmets are made to do one thing which is to help provide safety and protection from head injuries, and most importantly, prevent a potentially fatal one”

CHALLENGE
How do we empower cyclists to feel safe in cities that don’t look out for them?
IDEAWe partner with VOLVO to pack the extensive safety features in their vehicles into SKYE -- a state of the art, helmet that keeps cyclists top of mind.&#38;nbsp;

Credits
︎︎︎ Madeleine Dodson AD &#38;nbsp;︎︎︎ Catarina Sterlacci Designer ︎︎︎ Reyna Penhos Designer ︎︎︎ Claire Mirsky CW







Stats
Helmets reduce serious head injury by 60%79%t of those who were fatally injured between 2010 and 2017 were not wearing a helmet3&#38;nbsp;times more likely to die if injured while not wearing a helmetBicycle helmets prevent serious brain injury in 88% of serious crashesLess than half of all bicycle riders wear helmetsRiders give many reasons for not wearing helmets. (uncomfortable, not socially acceptable, or unnecessary)INJURIES: skull fracture, brain or head injury, contusions on the head




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&#60;img width="375" height="375" width_o="375" height_o="375" data-src="https://freight.cargo.site/t/original/i/b209086cbc2a943aafa5b3538734a6e869034f8afe9d1f26350c777941471c10/charging_station_opening_MOV_AdobeExpress.gif" data-mid="180767404" border="0"  src="https://freight.cargo.site/w/375/i/b209086cbc2a943aafa5b3538734a6e869034f8afe9d1f26350c777941471c10/charging_station_opening_MOV_AdobeExpress.gif" /&#62;
&#60;img width="1318" height="992" width_o="1318" height_o="992" data-src="https://freight.cargo.site/t/original/i/751fa244fb7214cc2bc1a56f4d24b9ad327b4a19a986c475429d2b38b29b4c1e/Screenshot-2023-06-02-at-2.29.12.png" data-mid="180767694" border="0"  src="https://freight.cargo.site/w/1000/i/751fa244fb7214cc2bc1a56f4d24b9ad327b4a19a986c475429d2b38b29b4c1e/Screenshot-2023-06-02-at-2.29.12.png" /&#62;
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&#60;img width="1254" height="746" width_o="1254" height_o="746" data-src="https://freight.cargo.site/t/original/i/34be10034275e3ba42245550bc7bf1055fff5ca1d230514e9b0130e85de23ec6/Screenshot-2023-06-02-at-2.30.11.png" data-mid="180767693" border="0"  src="https://freight.cargo.site/w/1000/i/34be10034275e3ba42245550bc7bf1055fff5ca1d230514e9b0130e85de23ec6/Screenshot-2023-06-02-at-2.30.11.png" /&#62;
&#60;img width="884" height="742" width_o="884" height_o="742" data-src="https://freight.cargo.site/t/original/i/e641675c21fdd3de13cf4c52e7aaec5fddea8a7185e73f4cd0ecc24361e61422/Screenshot-2023-06-02-at-12.49.44.png" data-mid="180822887" border="0"  src="https://freight.cargo.site/w/884/i/e641675c21fdd3de13cf4c52e7aaec5fddea8a7185e73f4cd0ecc24361e61422/Screenshot-2023-06-02-at-12.49.44.png" /&#62;
&#60;img width="660" height="756" width_o="660" height_o="756" data-src="https://freight.cargo.site/t/original/i/c8d98f2947976854a7ab177f15fcd532015229e15291e0b51791ee31b4962a84/Screenshot-2023-06-02-at-12.50.27.png" data-mid="180822890" border="0"  src="https://freight.cargo.site/w/660/i/c8d98f2947976854a7ab177f15fcd532015229e15291e0b51791ee31b4962a84/Screenshot-2023-06-02-at-12.50.27.png" /&#62;
&#60;img width="1376" height="1092" width_o="1376" height_o="1092" data-src="https://freight.cargo.site/t/original/i/fe76795871cce0f2fdc7c4c86b4cfff70d2c21d3894ed1b374d3b7545cb428a1/Screenshot-2023-06-02-at-12.57.07.png" data-mid="180822879" border="0"  src="https://freight.cargo.site/w/1000/i/fe76795871cce0f2fdc7c4c86b4cfff70d2c21d3894ed1b374d3b7545cb428a1/Screenshot-2023-06-02-at-12.57.07.png" /&#62;
&#60;img width="1634" height="1056" width_o="1634" height_o="1056" data-src="https://freight.cargo.site/t/original/i/550c69b3e3b471230a74147a318973f7e3c9419042a35862879720f224fb5918/Screenshot-2023-06-02-at-2.28.37.png" data-mid="180767695" border="0"  src="https://freight.cargo.site/w/1000/i/550c69b3e3b471230a74147a318973f7e3c9419042a35862879720f224fb5918/Screenshot-2023-06-02-at-2.28.37.png" /&#62;


	The idea must embody Volvo’s guiding principles: safety, quality and care for the environment. This year’s brief extends beyond the car. The idea should be a part of someone’s life, not part of a car.
Technology that could make it easier to move without constraints, inhabit the world more safely or live sustainably in a simple way. 
The idea could remove stressors or enhance a living experience.&#38;nbsp; Existing technology for a new meaningful application should be considered.
How do we make this technology or solution accessible?It’s important that the tools to get to the solution limit the impact on the planet
	

</description>
		
	</item>
		
		
	<item>
		<title>D'LITES REBRAND</title>
				
		<link>https://reynapenhos.com/D-LITES-REBRAND</link>

		<pubDate>Thu, 11 May 2023 04:41:42 +0000</pubDate>

		<dc:creator>Reyna Penhos</dc:creator>

		<guid isPermaLink="true">https://reynapenhos.com/D-LITES-REBRAND</guid>

		<description>


	D’LITES
	︎



	REBRANDINGShop SignCone WrapChalkboard Sign&#38;nbsp;Coffee Cups&#38;nbsp;Window SignBags and NapkinsIce Cream Pint&#38;nbsp;
︎︎︎ Hand sketching process always first︎︎︎ Black and white digital exploration next︎︎︎ Color scheme moodboard ︎︎︎ Final touches
	This is my favorite ice cream shop in Miami. It’s always crowded, full of loyal clients like me. It’s not just an ice cream shop... They&#38;nbsp;specialize in dietary products. The dictionary defines the word “diet” as a prescribed selection of foods. The first thing that comes to mind is weight loss. But weight loss is only one type of diet. Your diet maybe for allergies, diabetes, reduced carbohydrates, gluten free, low fat, salt free, vegetarian, sugar free, religious reasons the list goes on and on. Their mission is to offer their customers the finest selection of products to meet their dietary needs.&#38;nbsp;






&#60;img width="1336" height="628" width_o="1336" height_o="628" data-src="https://freight.cargo.site/t/original/i/5b1de1e04f0e4f0e01e3ee2fb522f5e5a29163188a4b93c3120908ef1ff989ae/Screenshot-2023-05-13-at-18.22.08.png" data-mid="178680935" border="0"  src="https://freight.cargo.site/w/1000/i/5b1de1e04f0e4f0e01e3ee2fb522f5e5a29163188a4b93c3120908ef1ff989ae/Screenshot-2023-05-13-at-18.22.08.png" /&#62;
&#60;img width="1274" height="996" width_o="1274" height_o="996" data-src="https://freight.cargo.site/t/original/i/c3c4c8c7d448b5dce5c670ec97d8f03476c9662ce0aa9d03dda73ae5a243ba50/Screenshot-2023-05-14-at-9.01.05.png" data-mid="178709808" border="0"  src="https://freight.cargo.site/w/1000/i/c3c4c8c7d448b5dce5c670ec97d8f03476c9662ce0aa9d03dda73ae5a243ba50/Screenshot-2023-05-14-at-9.01.05.png" /&#62;
&#60;img width="1714" height="630" width_o="1714" height_o="630" data-src="https://freight.cargo.site/t/original/i/a2ab34631f7e4984775fbf756049c27cede0eb1cff1aba1e6d7733d1402a696e/Screenshot-2023-05-14-at-9.26.44.png" data-mid="178710472" border="0"  src="https://freight.cargo.site/w/1000/i/a2ab34631f7e4984775fbf756049c27cede0eb1cff1aba1e6d7733d1402a696e/Screenshot-2023-05-14-at-9.26.44.png" /&#62;
&#60;img width="7162" height="4780" width_o="7162" height_o="4780" data-src="https://freight.cargo.site/t/original/i/38d68b68fa5f494616f20975e0c0579f1257106b0caff09aa08acb0857cef249/Dlites.jpg" data-mid="178680969" border="0"  src="https://freight.cargo.site/w/1000/i/38d68b68fa5f494616f20975e0c0579f1257106b0caff09aa08acb0857cef249/Dlites.jpg" /&#62;
&#60;img width="5000" height="4000" width_o="5000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/12cdf2ee02c402a83720d90663b5f253eeac4877f5232b53c2fdb89f25649aa1/Ice-Cream-Mockup.jpg" data-mid="178680970" border="0"  src="https://freight.cargo.site/w/1000/i/12cdf2ee02c402a83720d90663b5f253eeac4877f5232b53c2fdb89f25649aa1/Ice-Cream-Mockup.jpg" /&#62;
&#60;img width="2624" height="3936" width_o="2624" height_o="3936" data-src="https://freight.cargo.site/t/original/i/683c20d5cf4ac83b2c6d145a1db7969774fd1a660e8c27205bfa648a2a126163/chalkboard-dlites.jpg" data-mid="178680985" border="0"  src="https://freight.cargo.site/w/1000/i/683c20d5cf4ac83b2c6d145a1db7969774fd1a660e8c27205bfa648a2a126163/chalkboard-dlites.jpg" /&#62;
&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/066e9e52f32a6edfa618e2d6958b5518615394fe5bb80217b57fc0d726ebeba3/coffee-cups.jpg" data-mid="178680984" border="0"  src="https://freight.cargo.site/w/1000/i/066e9e52f32a6edfa618e2d6958b5518615394fe5bb80217b57fc0d726ebeba3/coffee-cups.jpg" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/90aa692a87e5e05c9eac828d201d5789d14a75a687ff8c52ae44b2d166f7b70a/logo.jpg" data-mid="178680978" border="0"  src="https://freight.cargo.site/w/1000/i/90aa692a87e5e05c9eac828d201d5789d14a75a687ff8c52ae44b2d166f7b70a/logo.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b5b3e1a771b777e28a825591f4d863a9e341b3ee5814263d215f81d175773929/dlites-mockup.jpg" data-mid="178680983" border="0"  src="https://freight.cargo.site/w/1000/i/b5b3e1a771b777e28a825591f4d863a9e341b3ee5814263d215f81d175773929/dlites-mockup.jpg" /&#62;
&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/e6e24e48be7795d5f00ef3225d3ae31b9e4709ca61658d3d87f97b0a8a1b8ad6/Ice-Cream-Paper-Cup-Mockup.jpg" data-mid="178680981" border="0"  src="https://freight.cargo.site/w/1000/i/e6e24e48be7795d5f00ef3225d3ae31b9e4709ca61658d3d87f97b0a8a1b8ad6/Ice-Cream-Paper-Cup-Mockup.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>ULTRA SAFE VIBES</title>
				
		<link>https://reynapenhos.com/ULTRA-SAFE-VIBES</link>

		<pubDate>Thu, 11 May 2023 04:41:44 +0000</pubDate>

		<dc:creator>Reyna Penhos</dc:creator>

		<guid isPermaLink="true">https://reynapenhos.com/ULTRA-SAFE-VIBES</guid>

		<description>

	SAFE VIBES
	︎



	PRODUCT MODIFICATION

After what happened in Astroworld, where ten people died, and hundreds were injured, we realized severe measures must be taken at future events to prevent this from happening again.ULTRA Music Festival created new ticket bracelets to help distressed people during the event.The new bracelets are linked to the ULTRA app and include GPS location, reacting lights, and an emergency button.


	To activate the bracelet, the person must enter their medical information into the app. If a person is in distress or endangered they can press the hidden emergency button on the bracelet to automatically send an exact GPS location for paramedics and police to respond.
While this happens, the bracelet of the person in danger changes to red, bracelets of people around will change to orange and the whole crowd to blue to help everyone realize someone is in trouble and can easily be found.

CREDITS&#38;nbsp;Reyna Penhos AD&#38;nbsp;︎︎︎ Lisa Fernandez&#38;nbsp;CW





&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b760fa3a7eab98dfa9743683a516514354c78821d2f22c590cbbfab14e39e103/SAFE-VIBES-idea-board.jpg" data-mid="180903351" border="0"  src="https://freight.cargo.site/w/1000/i/b760fa3a7eab98dfa9743683a516514354c78821d2f22c590cbbfab14e39e103/SAFE-VIBES-idea-board.jpg" /&#62;
&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/54cde25cce4aecac10deb807f1f95b0b4ff792c6a601e04d762741c48906076e/SAFE_VIBES_AdobeExpress-2.gif" data-mid="180919370" border="0"  src="https://freight.cargo.site/w/540/i/54cde25cce4aecac10deb807f1f95b0b4ff792c6a601e04d762741c48906076e/SAFE_VIBES_AdobeExpress-2.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>BODONI TYPE SPECIMEN BOOK</title>
				
		<link>https://reynapenhos.com/BODONI-TYPE-SPECIMEN-BOOK</link>

		<pubDate>Thu, 11 May 2023 04:42:03 +0000</pubDate>

		<dc:creator>Reyna Penhos</dc:creator>

		<guid isPermaLink="true">https://reynapenhos.com/BODONI-TYPE-SPECIMEN-BOOK</guid>

		<description>


	BODONI
	︎



	TYPE TYPE TYPE
Crafting a Type Specimen book for a typeface represents a challenge but in the good way, because you get to explore the personality and quality, and then you get to bring it to life as if it was a brand. Type is a form of communication, and each one of them represents another values and characteristics to communicate a message.
	BODONI is one of my favorite modern serif fonts. In this book, I explored all elements of Bodoni, from the story behind to current usage to its beautiful aspects.&#38;nbsp;

Aside from a full breakdown of Bodoni, this project shows my love of type and all the different ways it can be applied.

Please enjoy!






&#60;img width="884" height="1164" width_o="884" height_o="1164" data-src="https://freight.cargo.site/t/original/i/13a3182fce503e9d9a90aaca5acf78f4826cc87f008a3368fa9669fa098c54a6/Screenshot-2023-06-04-at-0.37.04.png" data-mid="180920807" border="0"  src="https://freight.cargo.site/w/884/i/13a3182fce503e9d9a90aaca5acf78f4826cc87f008a3368fa9669fa098c54a6/Screenshot-2023-06-04-at-0.37.04.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1760c3504446696a613b7db1f1ffb7391b962588367ec35fa443ed9a80e83d98/3.jpg" data-mid="181411444" border="0"  src="https://freight.cargo.site/w/1000/i/1760c3504446696a613b7db1f1ffb7391b962588367ec35fa443ed9a80e83d98/3.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dffd7747a3b7ffa49721f4115d6833efe1da334e8c5aa8066279b23711b3d92e/8.jpg" data-mid="181411449" border="0"  src="https://freight.cargo.site/w/1000/i/dffd7747a3b7ffa49721f4115d6833efe1da334e8c5aa8066279b23711b3d92e/8.jpg" /&#62;
&#60;img width="1526" height="1078" width_o="1526" height_o="1078" data-src="https://freight.cargo.site/t/original/i/b2621e53299b9e3d786dbec0c5719e14524fa483cc0b6fe3a8118393a0642d3e/Screenshot-2023-06-08-at-0.35.32.png" data-mid="181413190" border="0"  src="https://freight.cargo.site/w/1000/i/b2621e53299b9e3d786dbec0c5719e14524fa483cc0b6fe3a8118393a0642d3e/Screenshot-2023-06-08-at-0.35.32.png" /&#62;
&#60;img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/a148a797e3418d89a4d030e808e5c8d831e10848cadc6bb78de3c628225fdec8/13.jpg" data-mid="181411453" border="0"  src="https://freight.cargo.site/w/1000/i/a148a797e3418d89a4d030e808e5c8d831e10848cadc6bb78de3c628225fdec8/13.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3dfaf8ef373f9e9b2256e2725bc03c85ae779f4d79378f13bb205598e7a41107/10-11.jpg" data-mid="181411451" border="0"  src="https://freight.cargo.site/w/1000/i/3dfaf8ef373f9e9b2256e2725bc03c85ae779f4d79378f13bb205598e7a41107/10-11.jpg" /&#62;
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/524175e3f7c3c148f5ac27a706417fcd3495e73e647e3e9b0efb0b7c64ed6c3c/type-specimen7.jpg" data-mid="181411462" border="0"  src="https://freight.cargo.site/w/1000/i/524175e3f7c3c148f5ac27a706417fcd3495e73e647e3e9b0efb0b7c64ed6c3c/type-specimen7.jpg" /&#62;
&#60;img width="1938" height="386" width_o="1938" height_o="386" data-src="https://freight.cargo.site/t/original/i/937fdbf2a82c9ff0342aa30e1683816b0ad624b8e8c1b21c4af7ffa1ad6873a4/Screenshot-2023-06-08-at-0.16.08.png" data-mid="181412535" border="0"  src="https://freight.cargo.site/w/1000/i/937fdbf2a82c9ff0342aa30e1683816b0ad624b8e8c1b21c4af7ffa1ad6873a4/Screenshot-2023-06-08-at-0.16.08.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cadace99001e6cd99b0ab2d7f5ea73eacdf7e74f150a53064bc9f683df24fc31/14-15.jpg" data-mid="181411454" border="0"  src="https://freight.cargo.site/w/1000/i/cadace99001e6cd99b0ab2d7f5ea73eacdf7e74f150a53064bc9f683df24fc31/14-15.jpg" /&#62;
&#60;img width="1040" height="1230" width_o="1040" height_o="1230" data-src="https://freight.cargo.site/t/original/i/eab66ba9bb6e0052c81eb999353068f4255de1af8ff311085a16702d92b6c83a/Screenshot-2023-06-08-at-0.35.12.png" data-mid="181413192" border="0"  src="https://freight.cargo.site/w/1000/i/eab66ba9bb6e0052c81eb999353068f4255de1af8ff311085a16702d92b6c83a/Screenshot-2023-06-08-at-0.35.12.png" /&#62;
&#60;img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/1a377967e1313b9463465b500a689b12bb09b254ca2e708e21e3f884206571ca/4.jpg" data-mid="181411446" border="0"  src="https://freight.cargo.site/w/1000/i/1a377967e1313b9463465b500a689b12bb09b254ca2e708e21e3f884206571ca/4.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bbe385165460747180fce1eb342ced89fa223036ab8bd8825551f846c51e42b0/4-5.jpg" data-mid="181411445" border="0"  src="https://freight.cargo.site/w/1000/i/bbe385165460747180fce1eb342ced89fa223036ab8bd8825551f846c51e42b0/4-5.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/157bde4e3fcb6105312ecf4aec615bc3ec1be82547ff0592ab9f0551b254547a/12-131.jpg" data-mid="181411452" border="0"  src="https://freight.cargo.site/w/1000/i/157bde4e3fcb6105312ecf4aec615bc3ec1be82547ff0592ab9f0551b254547a/12-131.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1eb49b4e943f633521676eb1c30a6d94e4cb921689d3f08e38da919c2b0a350f/6-7.jpg" data-mid="181411448" border="0"  src="https://freight.cargo.site/w/1000/i/1eb49b4e943f633521676eb1c30a6d94e4cb921689d3f08e38da919c2b0a350f/6-7.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dffd7747a3b7ffa49721f4115d6833efe1da334e8c5aa8066279b23711b3d92e/8.jpg" data-mid="181411449" border="0"  src="https://freight.cargo.site/w/1000/i/dffd7747a3b7ffa49721f4115d6833efe1da334e8c5aa8066279b23711b3d92e/8.jpg" /&#62;


&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e3f4f035c0a8ca67f04f9e267d525f99436602571d09a23886e3a61d6a438909/1.jpg" data-mid="181411443" border="0"  src="https://freight.cargo.site/w/1000/i/e3f4f035c0a8ca67f04f9e267d525f99436602571d09a23886e3a61d6a438909/1.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/42131d719fdf23a5d9f5e0d9e6009fd36f64cc3ccbeb5e41a6bc8997fff0d99f/1-16.jpg" data-mid="181411442" border="0"  src="https://freight.cargo.site/w/1000/i/42131d719fdf23a5d9f5e0d9e6009fd36f64cc3ccbeb5e41a6bc8997fff0d99f/1-16.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1760c3504446696a613b7db1f1ffb7391b962588367ec35fa443ed9a80e83d98/3.jpg" data-mid="181411444" border="0"  src="https://freight.cargo.site/w/1000/i/1760c3504446696a613b7db1f1ffb7391b962588367ec35fa443ed9a80e83d98/3.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cadace99001e6cd99b0ab2d7f5ea73eacdf7e74f150a53064bc9f683df24fc31/14-15.jpg" data-mid="181411454" border="0"  src="https://freight.cargo.site/w/1000/i/cadace99001e6cd99b0ab2d7f5ea73eacdf7e74f150a53064bc9f683df24fc31/14-15.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bbe385165460747180fce1eb342ced89fa223036ab8bd8825551f846c51e42b0/4-5.jpg" data-mid="181411445" border="0"  src="https://freight.cargo.site/w/1000/i/bbe385165460747180fce1eb342ced89fa223036ab8bd8825551f846c51e42b0/4-5.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/157bde4e3fcb6105312ecf4aec615bc3ec1be82547ff0592ab9f0551b254547a/12-131.jpg" data-mid="181411452" border="0"  src="https://freight.cargo.site/w/1000/i/157bde4e3fcb6105312ecf4aec615bc3ec1be82547ff0592ab9f0551b254547a/12-131.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3dfaf8ef373f9e9b2256e2725bc03c85ae779f4d79378f13bb205598e7a41107/10-11.jpg" data-mid="181411451" border="0"  src="https://freight.cargo.site/w/1000/i/3dfaf8ef373f9e9b2256e2725bc03c85ae779f4d79378f13bb205598e7a41107/10-11.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3dfaf8ef373f9e9b2256e2725bc03c85ae779f4d79378f13bb205598e7a41107/10-11.jpg" data-mid="181411451" border="0"  src="https://freight.cargo.site/w/1000/i/3dfaf8ef373f9e9b2256e2725bc03c85ae779f4d79378f13bb205598e7a41107/10-11.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1eb49b4e943f633521676eb1c30a6d94e4cb921689d3f08e38da919c2b0a350f/6-7.jpg" data-mid="181411448" border="0"  src="https://freight.cargo.site/w/1000/i/1eb49b4e943f633521676eb1c30a6d94e4cb921689d3f08e38da919c2b0a350f/6-7.jpg" /&#62;















</description>
		
	</item>
		
		
	<item>
		<title>TBWA CHIAT DAY NY SWAG</title>
				
		<link>https://reynapenhos.com/TBWA-CHIAT-DAY-NY-SWAG</link>

		<pubDate>Thu, 11 May 2023 04:42:06 +0000</pubDate>

		<dc:creator>Reyna Penhos</dc:creator>

		<guid isPermaLink="true">https://reynapenhos.com/TBWA-CHIAT-DAY-NY-SWAG</guid>

		<description>


	TBWA CHIAT DAY NY SWAG
	︎



	SWAG BRANDINGwater bottlenotebookmatchbox&#38;nbsp;cap&#38;nbsp;bucket hatbaby onesiepen
	Favorite design task: SWAG
I just love and have fun discovering different parts and attributes of a brand to play with. This is where I can feel my craft freedom to explore, to connect dots of a brand, and communicate their personality and message to the world. Always keeping in mind printing and budget limitations.&#38;nbsp;

Here’s one project that I really enjoyed working for&#38;nbsp;TBWA Chiat Day NY. The Disruption Company.&#38;nbsp;


&#60;img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/144a4d611b3ab21ec20eaa359bef86c4568e7d77e47681f3aa5127b38ce730a4/swag-bottle-2.jpg" data-mid="180747670" border="0"  src="https://freight.cargo.site/w/1000/i/144a4d611b3ab21ec20eaa359bef86c4568e7d77e47681f3aa5127b38ce730a4/swag-bottle-2.jpg" /&#62;




&#60;img width="5662" height="3761" width_o="5662" height_o="3761" data-src="https://freight.cargo.site/t/original/i/2cd34864181b3277c694456088c099e0ab1d486c5319c266747b880c496630da/swag-notebook-32.jpg" data-mid="180747673" border="0"  src="https://freight.cargo.site/w/1000/i/2cd34864181b3277c694456088c099e0ab1d486c5319c266747b880c496630da/swag-notebook-32.jpg" /&#62;
&#60;img width="5662" height="3761" width_o="5662" height_o="3761" data-src="https://freight.cargo.site/t/original/i/1af423f0f46f2575f45e105a485ac99c9caa8f71b754e4c35be5ef7e964e804d/swag-notebook-34.jpg" data-mid="180747669" border="0"  src="https://freight.cargo.site/w/1000/i/1af423f0f46f2575f45e105a485ac99c9caa8f71b754e4c35be5ef7e964e804d/swag-notebook-34.jpg" /&#62;
&#60;img width="5662" height="3761" width_o="5662" height_o="3761" data-src="https://freight.cargo.site/t/original/i/263d7618924af12ca485a9612987c782638ae63bf0e6365dd5f5c705a18c4658/swag-notebook-33.jpg" data-mid="180747668" border="0"  src="https://freight.cargo.site/w/1000/i/263d7618924af12ca485a9612987c782638ae63bf0e6365dd5f5c705a18c4658/swag-notebook-33.jpg" /&#62;

&#60;img width="3400" height="2500" width_o="3400" height_o="2500" data-src="https://freight.cargo.site/t/original/i/da20234a5394b8fc58b2ea26e6067f8390c0dda7306e1212d27ce3391d5a5510/swag-matchbox-7.jpg" data-mid="180747675" border="0"  src="https://freight.cargo.site/w/1000/i/da20234a5394b8fc58b2ea26e6067f8390c0dda7306e1212d27ce3391d5a5510/swag-matchbox-7.jpg" /&#62;
&#60;img width="3068" height="2108" width_o="3068" height_o="2108" data-src="https://freight.cargo.site/t/original/i/1470a46a7cdc1ed55360c06cb96f7ced9e4cea99bab1798067ddae445bdbb746/swag-cap-2.jpg" data-mid="180747672" border="0"  src="https://freight.cargo.site/w/1000/i/1470a46a7cdc1ed55360c06cb96f7ced9e4cea99bab1798067ddae445bdbb746/swag-cap-2.jpg" /&#62;
&#60;img width="2362" height="2362" width_o="2362" height_o="2362" data-src="https://freight.cargo.site/t/original/i/b30bccf492e4f6b188e10d820839ad8f4f7a240a679673368f52e201333188fd/swag-bucket-hat.jpg" data-mid="180747671" border="0"  src="https://freight.cargo.site/w/1000/i/b30bccf492e4f6b188e10d820839ad8f4f7a240a679673368f52e201333188fd/swag-bucket-hat.jpg" /&#62;
&#60;img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/27e87060c2aa57695921d7e069dcbc709d83df91372e6776d71de57b694cd36f/swag-baby-onesie-7.jpg" data-mid="180747674" border="0"  src="https://freight.cargo.site/w/1000/i/27e87060c2aa57695921d7e069dcbc709d83df91372e6776d71de57b694cd36f/swag-baby-onesie-7.jpg" /&#62;

&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c145893ae59bd47484c4f592886061d6e3af4d16f60789f34829f12b5d235c3a/swag-pen.jpg" data-mid="180748425" border="0"  src="https://freight.cargo.site/w/1000/i/c145893ae59bd47484c4f592886061d6e3af4d16f60789f34829f12b5d235c3a/swag-pen.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>NOBODY SAUSAGE</title>
				
		<link>https://reynapenhos.com/NOBODY-SAUSAGE</link>

		<pubDate>Thu, 11 May 2023 04:44:51 +0000</pubDate>

		<dc:creator>Reyna Penhos</dc:creator>

		<guid isPermaLink="true">https://reynapenhos.com/NOBODY-SAUSAGE</guid>

		<description>


	NOBODY SAUSAGE
	︎



	ART DIRECTION

Nobody Sausage is the living example of the potential for virtual influencers on TikTok. &#38;nbsp;@nobodysausage

“Have fun while creating content, to make your inner child happy. When my inner child is cheerful and excited, I know I’m in the right place.” Kael Cabral&#38;nbsp;

CHALLENGE
Create a cereal for Gen-Zs.

IDEA
Bring a virtual influencer from TikTok and make a TikTok challenge with the collectibles that come inside the cereal. Using the ‘back of the box’ cereal gaming nostalgia.&#38;nbsp;
	Nobody Cereal BrandingPackaging DesignGaming ConceptSocial Media &#38;nbsp;OOHShelf DisplayTV ad for launching phase&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/4ff3241dbbe3ffdd538eacc99987c088ac4cf6a024524523094170945a50cbbf/sticker_21.gif" data-mid="181415512" border="0"  src="https://freight.cargo.site/w/512/i/4ff3241dbbe3ffdd538eacc99987c088ac4cf6a024524523094170945a50cbbf/sticker_21.gif" /&#62;






&#60;img width="7900" height="5267" width_o="7900" height_o="5267" data-src="https://freight.cargo.site/t/original/i/f068ac67d8cb50f779967266a5b26216fac7f497945a537e0c6011a40e4e124d/nobody-sausage-birthday.jpg" data-mid="181416009" border="0"  src="https://freight.cargo.site/w/1000/i/f068ac67d8cb50f779967266a5b26216fac7f497945a537e0c6011a40e4e124d/nobody-sausage-birthday.jpg" /&#62;
&#60;img width="7900" height="5349" width_o="7900" height_o="5349" data-src="https://freight.cargo.site/t/original/i/ef1191e45f90cfefa1a9129644415997549ca5793c75a2c9d8d0b1aa4298d40f/nobody-sausage-back.jpg" data-mid="181416001" border="0"  src="https://freight.cargo.site/w/1000/i/ef1191e45f90cfefa1a9129644415997549ca5793c75a2c9d8d0b1aa4298d40f/nobody-sausage-back.jpg" /&#62;
&#60;img width="7900" height="5267" width_o="7900" height_o="5267" data-src="https://freight.cargo.site/t/original/i/46b45faac439460e84e3fa710f6fc1eee1d0fbb84e1a12c3bd3f530f861d40bb/nobody-sausage-blueberry.jpg" data-mid="181416003" border="0"  src="https://freight.cargo.site/w/1000/i/46b45faac439460e84e3fa710f6fc1eee1d0fbb84e1a12c3bd3f530f861d40bb/nobody-sausage-blueberry.jpg" /&#62;
&#60;img width="7900" height="5267" width_o="7900" height_o="5267" data-src="https://freight.cargo.site/t/original/i/da70a06a3b5147eef458bc8bd323a286f7349d15cff1eb3accfd85c6c22cf5b5/nobody-sausage-matcha.jpg" data-mid="181416004" border="0"  src="https://freight.cargo.site/w/1000/i/da70a06a3b5147eef458bc8bd323a286f7349d15cff1eb3accfd85c6c22cf5b5/nobody-sausage-matcha.jpg" /&#62;
&#60;img width="7900" height="5267" width_o="7900" height_o="5267" data-src="https://freight.cargo.site/t/original/i/5ed629a3b2b4c888e92b432ad0ee6ddf46ce4f7cbf4fa5a46053733f02fe02d1/nobody-sausage-vanilla.jpg" data-mid="181416014" border="0"  src="https://freight.cargo.site/w/1000/i/5ed629a3b2b4c888e92b432ad0ee6ddf46ce4f7cbf4fa5a46053733f02fe02d1/nobody-sausage-vanilla.jpg" /&#62;
&#60;img width="7900" height="5267" width_o="7900" height_o="5267" data-src="https://freight.cargo.site/t/original/i/e85a64d477dc282dd006c87d9c9da42b13c0bad879ffcec181210c50f3776732/nobody-sausage-purple.jpg" data-mid="181416019" border="0"  src="https://freight.cargo.site/w/1000/i/e85a64d477dc282dd006c87d9c9da42b13c0bad879ffcec181210c50f3776732/nobody-sausage-purple.jpg" /&#62;
&#60;img width="1500" height="1396" width_o="1500" height_o="1396" data-src="https://freight.cargo.site/t/original/i/1925190187da40c679154f975e031074dbd7d9263d7afa852685e6a252a65ef6/Screenshot-2023-06-08-at-1.16.10.png" data-mid="181416497" border="0"  src="https://freight.cargo.site/w/1000/i/1925190187da40c679154f975e031074dbd7d9263d7afa852685e6a252a65ef6/Screenshot-2023-06-08-at-1.16.10.png" /&#62;

GAMING CONCEPT

&#60;img width="1410" height="1144" width_o="1410" height_o="1144" data-src="https://freight.cargo.site/t/original/i/aa67c70a2a81b991e1aa8e893404f46ac539c57d2ae73b465f9ba8b7a35b71b0/Screenshot-2023-06-08-at-1.31.00.png" data-mid="181417710" border="0"  src="https://freight.cargo.site/w/1000/i/aa67c70a2a81b991e1aa8e893404f46ac539c57d2ae73b465f9ba8b7a35b71b0/Screenshot-2023-06-08-at-1.31.00.png" /&#62;
&#60;img width="3300" height="4500" width_o="3300" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ae72e49450c4b2b9ba3477f45cb7f12ff7082d40ee6ced80c93a022c50ebe588/fruity-back.jpg" data-mid="181417728" border="0"  src="https://freight.cargo.site/w/1000/i/ae72e49450c4b2b9ba3477f45cb7f12ff7082d40ee6ced80c93a022c50ebe588/fruity-back.jpg" /&#62;

 
 



GUERILLA MARKETING
Human sized cereal bowl ball pit.&#38;nbsp;
Strategy: create an instagramable and tiktokable scene to viralize the nobody cereal hashtag.
Target: Gen Z
Location:&#38;nbsp;Wynwood Miami


</description>
		
	</item>
		
		
	<item>
		<title>Home</title>
				
		<link>https://reynapenhos.com/Home</link>

		<pubDate>Tue, 09 May 2023 18:50:35 +0000</pubDate>

		<dc:creator>Reyna Penhos</dc:creator>

		<guid isPermaLink="true">https://reynapenhos.com/Home</guid>

		<description>


	REYNACREATIVE
 DESIGNER
	WORKABOUT ME︎︎




DESIGN ← BRANDING&#38;nbsp;← EDITORIAL&#38;nbsp;←&#38;nbsp;



PASSION ♡ TYPOGRAPHY&#38;nbsp;♡ ART DIRECTION&#38;nbsp;♡&#38;nbsp;



&#38;nbsp;GRAPHIC DESIGN&#38;nbsp;♡ MOTION GRAPHICS&#38;nbsp;♡ STOP MOTION&#38;nbsp;♡



RULE OF THIRDS ◇ LAYOUTS&#38;nbsp;◇ GRIDS&#38;nbsp;◇ TYPE ◇ PROPORTION ◇ NEGATIVE SPACE&#38;nbsp;◇  &#38;nbsp;



DESIGN → GOLDEN MEAN →&#38;nbsp;BRANDING ← COLOR →&#38;nbsp;



&#38;nbsp;MEXICO ♡ MIAMI ♡ NEW YORK&#38;nbsp;♡

 GRAPHIC DESIGN △ MOTION GRAPHICS △ STOP MOTION △&#38;nbsp;



STYLE&#38;nbsp;◁ COMMUNICATION&#38;nbsp;◁ ADVERTISING&#38;nbsp;◁ IDEAS&#38;nbsp;◁ SOLUTIONS&#38;nbsp;◁  &#38;nbsp;



HYERARCHY ♡ SYMMETRY ♡ ASYMMETRY&#38;nbsp;♡ BALANCE&#38;nbsp;♡ CONTRAST ♡ SCALE&#38;nbsp;♡ PROPORTION&#38;nbsp;♡ RHYTHM&#38;nbsp;♡&#38;nbsp;&#38;nbsp;


	

	





</description>
		
	</item>
		
		
	<item>
		<title>ABOUT</title>
				
		<link>https://reynapenhos.com/ABOUT</link>

		<pubDate>Tue, 09 May 2023 18:50:35 +0000</pubDate>

		<dc:creator>Reyna Penhos</dc:creator>

		<guid isPermaLink="true">https://reynapenhos.com/ABOUT</guid>

		<description>


	ABOUT ME 😊
	︎



	Hola! ✌🏽 Welcome to my portfolio site. I'm Reyna, a designer born and raised in Mexico City.&#38;nbsp;I strongly believe that the taste of coffee ☕️ depends on the cup in which it is served. So yes, I’m visual freak.Being a fertility fighter for years, I learned that nothing is impossible and sky is the limit when chasing a dream. I'm now a mom to a beautiful 7 year-old girl and 5-year old triplets. Yes. Triplets. I know. That's my superpower 😂. With a Graphic Design degree, Im just graduated from Miami Ad School’s Digital Design Portfolio program.I love making connections, so I'll leave my email here just in case 😌 reynapenhos@gmail.com


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&#60;img width="3816" height="5193" width_o="3816" height_o="5193" data-src="https://freight.cargo.site/t/original/i/76349c89bebf788072cdd2eefe26b1c0a1c585391bb36823a70b00d554a32933/F25688F4-5629-4E32-B951-8FEC246782C0-2.JPG" data-mid="181852520" border="0"  src="https://freight.cargo.site/w/1000/i/76349c89bebf788072cdd2eefe26b1c0a1c585391bb36823a70b00d554a32933/F25688F4-5629-4E32-B951-8FEC246782C0-2.JPG" /&#62;
&#60;img width="2904" height="4352" width_o="2904" height_o="4352" data-src="https://freight.cargo.site/t/original/i/80e9282f088615ec3e1d5fbd892681b3c259dab3c3a8babefbd99753525c0b0a/IMG_5865.JPG" data-mid="178427789" border="0"  src="https://freight.cargo.site/w/1000/i/80e9282f088615ec3e1d5fbd892681b3c259dab3c3a8babefbd99753525c0b0a/IMG_5865.JPG" /&#62;
&#60;img width="4352" height="2904" width_o="4352" height_o="2904" data-src="https://freight.cargo.site/t/original/i/b65bc6711fa7b7641ded94584da2a66552d50b88a4bd814427a49809571948fe/IMG_5858-2.JPG" data-mid="178427782" border="0"  src="https://freight.cargo.site/w/1000/i/b65bc6711fa7b7641ded94584da2a66552d50b88a4bd814427a49809571948fe/IMG_5858-2.JPG" /&#62;
&#60;img width="2867" height="4300" width_o="2867" height_o="4300" data-src="https://freight.cargo.site/t/original/i/c9d954282c5303b4846afc568edd94ec32c10dfc7d6c864619d53bec07dc80f7/insung-yoon-L9TL8vqx6Lo-unsplash.jpg" data-mid="178428206" border="0"  src="https://freight.cargo.site/w/1000/i/c9d954282c5303b4846afc568edd94ec32c10dfc7d6c864619d53bec07dc80f7/insung-yoon-L9TL8vqx6Lo-unsplash.jpg" /&#62;
&#60;img width="2408" height="3509" width_o="2408" height_o="3509" data-src="https://freight.cargo.site/t/original/i/1c9c0d79a765611bba08ee197144fba30641e83e31e25851c954c21cd7dfaf43/IMG_8226-2.jpg" data-mid="178427416" border="0"  src="https://freight.cargo.site/w/1000/i/1c9c0d79a765611bba08ee197144fba30641e83e31e25851c954c21cd7dfaf43/IMG_8226-2.jpg" /&#62;
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&#60;img width="4352" height="2904" width_o="4352" height_o="2904" data-src="https://freight.cargo.site/t/original/i/5a5d973f2863644d166651e89cb253b7254401df2ed52f2c01935f5afccb09f4/IMG_5880.JPG" data-mid="178428520" border="0"  src="https://freight.cargo.site/w/1000/i/5a5d973f2863644d166651e89cb253b7254401df2ed52f2c01935f5afccb09f4/IMG_5880.JPG" /&#62;
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	Awards ︎Hungry for more, here’s the list of the ones I’ve received so far. Graphis New Talent Awards 2023 Silver WinnerMuse Award 2023 Silver WinnerThe Young Ones 2023 FinalistClio Health Awards 2023 Silver Winner
Skills &#38;amp; ToolsAdobe IllustratorAdobe PhotoshopAdobe InDesignAdobe PremiereAdobe AfterEffectsThe use of my hands to create 😆CameraGoogle SlidesKeynote
ExperienceWeb Designer at Pengo StoresJoan Creative&#38;nbsp;Freelance DesignTBWA Chiat Day Creative Designer&#38;nbsp;
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